Archive for June 26th, 2012

Today I am longing for London. The reason is the House of Beth fashion launch featuring a collection based on inspiring women in history, one of whom is Virginia Woolf.

I got an invite via email today. And the launch is tomorrow, June 27. Which means I can only be there in my dreams. Luckily, I can view lots of images to inspire my nocturnal flights of fancy.

The event showcases collections based on Woolf, Audrey Hepburn and Sappho and will be held at the House of Beth location in the BBC radio building on Marylebone high street. It includes “free drinks, beautiful cupcakes, scrumptious strawberries and a striking new collection inspired by the Ancient Greek love poet, Sappho.”

Detail of dress bodice in the Virginia Woolf Collection

House of Beth describes itself as “an online ethical fashion marketplace selling pre-loved clothes on behalf of charity shops and ethical brands.” The company also styles charity shop clothes into
collections based on inspiring women, such as Woolf, Hepburn and Sappho. The store’s models are of various ages and sizes, and their photos are not airbrushed.

The company also raises awareness of human trafficking and donates 10 percent of its profits to fight it.

Read more about Woolf and fashion.

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