The luxury British fashion brand Burberry will soon launch a new collection inspired by Virginia Woolf’s novel, Orlando: A Biography. The ad campaign for the collection was shot by famed fashion photographer, Mario Testino, at the Walker Art Gallery in Liverpool.
A photo from Burberry’s newest collection (photo by Mario Testino for Burberry from Burberryplc.com).
According to a press release at Burberryplc.com, the collection will launch on Sept. 19 during London Fashion Week 2016. The collection and the ad campaign will feature pieces and styles which give a nod to Woolf’s novel by “contrasting masculine and feminine styles across different periods in history.”
The campaign will celebrate the new collection as well as highlight the craftsmen who create Burberry products.
An preview of the upcoming Burberry campaign (photo by Mario Testino for Burberry from Vogue.co.uk).
In the a press release at Burberryplc.com, the Chief Creative and Chief Executive Office of Burberry, Christopher Bailey, said this about the exhibition at London Fashion Week and about Woolf:
Just as Virginia Woolf’s Orlando is both a love-letter to the past and a work of profound modernity, this week-long exhibition aims to nod both to the design heritage that is so integral to Burberry’s identity, and to some of Britain’s most exciting creators, and the innovation and inspiration behind their work.
The Burberry Woolf tote (from 2009).
This is not the first time Burberry has been inspired by Woolf. In 2009 Paula Maggio wrote about a Burberry collection and ad campaign which was influenced by Woolf. At the time, Burberry even offered a tote bag named after the author, which was available in several prints and styles.
Check out Vogue News for more information on Burberry’s Woolf inspired collection and about the upcoming London Fashion Week event.
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